Jelle Prins (Uber) on global design for local audiences

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Designing Uber’s global app is one thing. Tailoring it for Amsterdam is quite another. As one of the first employees at Uber, Jelle Prins explains his journey to creating the first design for the company. Starting off as a student who stumbled into a meeting with Uber’s founder, Prins describes his initial skepticism and how he left the company after a year. Returning to Amsterdam, his company was acquired by Uber and he hasn’t looked back since. He explores how he continues to develop local designs for Uber’s global product. Full video: https://youtu.be/p5sddE9A0y0 All about TNW Conference: https://tnw.to/conference

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