David Mattin (Trendwatching) on AI and core human needs

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Great innovation and design starts with core human needs and wants. In this fast-paced session TrendWatching's Global Head of Trends and Insights, David Mattin explores that truth with reference to one of 2018's most powerful, and most radical, emerging consumer trends. AI-fueled virtual entities – think chatbots, smart devices and more – are making the leap from transactional assistants to true companions that serve deep human needs for wellness, happiness, and even companionship. Learn why the Virtual Companions trend offers huge opportunities for any brand, innovator, or designer in 2018. And along the way hear about TrendWatching's simple but powerful trend spotting methodology, and how it aligns with design thinking principles you already use. Leave ready to start spotting and using powerful trends of your own! Full video: https://youtu.be/hP3zWXIRCMI All about TNW Conference: https://tnw.to/conference

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