Mettez-vous hors ligne avec l'application Player FM !
Marketing Systems: How Guiding the Customer Journey with Content Works
Manage episode 151942032 series 1043805
John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also the founder of the Duct Tape Marketing Consultant Network.
Think of Marketing as Value (Like a Product)
Instead of thinking of marketing as something you do for or with your prospective buyer, consider it to be value that is baked into your products and services.
Marketing content is the voice that conveys your core message to ideal customers. It guides their experience with your business, holding their attention and earning trust along the way. And that content inspired journey continues long after a purchase is made.
Show Notes
For detailed show notes and relevant links to additional resources, go to Marketing Systems: How Guiding the Customer Journey with Content Works
74 episodes
Manage episode 151942032 series 1043805
John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also the founder of the Duct Tape Marketing Consultant Network.
Think of Marketing as Value (Like a Product)
Instead of thinking of marketing as something you do for or with your prospective buyer, consider it to be value that is baked into your products and services.
Marketing content is the voice that conveys your core message to ideal customers. It guides their experience with your business, holding their attention and earning trust along the way. And that content inspired journey continues long after a purchase is made.
Show Notes
For detailed show notes and relevant links to additional resources, go to Marketing Systems: How Guiding the Customer Journey with Content Works
74 episodes
Tous les épisodes
×Bienvenue sur Lecteur FM!
Lecteur FM recherche sur Internet des podcasts de haute qualité que vous pourrez apprécier dès maintenant. C'est la meilleure application de podcast et fonctionne sur Android, iPhone et le Web. Inscrivez-vous pour synchroniser les abonnements sur tous les appareils.