Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
Contenu fourni par LinkedIn. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par LinkedIn ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Taco Bell CEO Sean Tresvant on maintaining brand nostalgia
Manage episode 448895871 series 2656030
Contenu fourni par LinkedIn. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par LinkedIn ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Brand awareness is one thing. Brand nostalgia is quite another. Creating is hard enough. Maintaining it may be even harder. But it's second nature to Sean Tresvant, the brand-new CEO of Taco Bell, who cut his teeth in key marketing positions at Nike, Sports Illustrated and PepsiCo. That said, there is nothing ordinary about the challenge of nurturing and maturing this 60-year-old brand. It takes respect for the past and a willingness to charge into the future. "We have a DNA of feeding curiosity for the unconventional," Tresvant told me for the latest edition of This is Working. "We believe that's what Glenn Bell was trying to do 60, 62 years ago when he kind of introduced tacos to the mainstream of the U.S. And we try to carry that DNA for 62 years and 62 years beyond that."
Share your thoughts via email at ThisisWorking@linkedin.com, or join the conversation directly on LinkedIn using the hashtag #ThisisWorking.
Follow Sean Tresvant, Dan Roth and LinkedIn News on LinkedIn, and subscribe to the newsletter here.
154 episodes
Partager
Manage episode 448895871 series 2656030
Contenu fourni par LinkedIn. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par LinkedIn ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Brand awareness is one thing. Brand nostalgia is quite another. Creating is hard enough. Maintaining it may be even harder. But it's second nature to Sean Tresvant, the brand-new CEO of Taco Bell, who cut his teeth in key marketing positions at Nike, Sports Illustrated and PepsiCo. That said, there is nothing ordinary about the challenge of nurturing and maturing this 60-year-old brand. It takes respect for the past and a willingness to charge into the future. "We have a DNA of feeding curiosity for the unconventional," Tresvant told me for the latest edition of This is Working. "We believe that's what Glenn Bell was trying to do 60, 62 years ago when he kind of introduced tacos to the mainstream of the U.S. And we try to carry that DNA for 62 years and 62 years beyond that."
Share your thoughts via email at ThisisWorking@linkedin.com, or join the conversation directly on LinkedIn using the hashtag #ThisisWorking.
Follow Sean Tresvant, Dan Roth and LinkedIn News on LinkedIn, and subscribe to the newsletter here.
154 episodes
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Similaire à This Is Working with Daniel Roth
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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…
continue reading
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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continue reading
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…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
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continue reading
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