Bonus: How AI-generated content can help you level up

This Is Small Business: Behind the Buy

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What if you could revolutionize your Amazon business with cutting-edge AI tools? Join us as we uncover the latest advancements from the Amazon Accelerate event in Seattle, with exclusive insights from Andrea Marquez of Amazon’s This Is Small Business podcast. We dive into the game-changing world of AI-generated A+ content, as well as the exciting debut of Project Amelia, Amazon’s generative AI that promises to transform seller capabilities.

Our discussion takes you to the heart of Amazon’s evolution in supporting sellers, highlighting the critical role of video content and improved analytics. Explore new tools designed to help brands create high-quality video content, alongside a detailed look at the updates that brands can benefit from. We also shine a light on Amazon’s “Sellers in Your Community” initiative and hear the inspiring stories of Amazon entrepreneurs and their impact on communities.

In the second part of this episode, let’s discover how A+ content has evolved, with insights from Lauren Coury, Senior Product Manager at Amazon, and learn how to utilize your basic, shoppable A+ content, premium, brand story A+ content and AI integration to elevate your brand storytelling. Get ready to explore this wealth of knowledge and uncover new ways to make your Amazon presence more engaging and impactful than ever before.

In this episode, you'll discover:

00:00 – Amazon Accelerate Highlights and A+ Content Powered By Generative AI

04:36 – Innovative Video Generation Revolutionizes Advertising

06:29 – Enhancing Amazon Seller Experience and Analytics

10:16 – Improved Amazon Seller Support Features

12:43 – Entrepreneurial Stories and Amazon Product Ideas

18:48 – Success Stories From The Amazon Accelerate Event

21:56 – Brand Experience and A+ Content Creation

25:19 – A+ Content and Brand Story

26:59 – Importance of A+ Content for Brands

32:50 – Shoppable A+ Content and AI Benefits

42:00 – Enhancing A+ Content With Graphics

46:23 – Leveraging A+ Content and Generative AI

105 episodes

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