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Episode 61: Work The Carrier, Not The Load with Jesse Taylor
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In this episode of the ThinkFreight Podcast, I sit down with Jesse Taylor, Partner Marketing Manager at Parade, the leading capacity management platform for freight brokerages.
Jesse shares his career journey, explaining what led him to rejoin Parade and what excites him most about his role in partner marketing. We explore Parade’s unique approach to solving key challenges in the freight space and how it stands out in a crowded freight tech market.
Jesse introduces the concept of “working the carrier, not the load” and explains why focusing on building carrier relationships is crucial for brokers.
We also discuss the importance of preparing for inevitable market shifts. Jesse offers insights on what brokers should be doing now to prepare for tighter markets and shares his thoughts on the challenges some brokers face, especially those who have never experienced a tight market due to turnover.
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📍Massive thanks to our sponsor:
⚫️ Salesdash CRM is built specifically for freight brokers & 3PLs. Organize your sales outreach, notes, follow-ups, and lane profiles for your shippers and carriers. All for an affordable price. Try Salesdash free for 14 days with no credit card required.
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🌎 Find Jesse Taylor & Parade online:
Jesse Taylor - LinkedIn
Parade - Website
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