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Episode 49: Booking Freight Like Booking a Flight with Justin Lu
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In this exciting episode of the ThinkFreight Podcast, we reconnect with Justin Lu, the founder of Truckpedia, formerly known as EzPapel. If you missed our initial conversation in Episode #3, make sure to catch up on Justin’s incredible journey of scaling his father’s trucking company from $1M to $20M in just three years.
This time around, we dive into the fascinating changes at Truckpedia and explore the strategic rebranding that propelled the company to new heights.
Our discussion kicks off with the rationale behind Truckpedia’s recent branding transformation. Justin shares insightful perspectives on what drove these changes and how they align with the company’s mission to simplify and enhance the trucking industry.
We also explore the competitive landscape for trucking companies, offering valuable strategies and prospecting ideas to help them compete effectively with larger carrier groups.
Justin passionately articulates his goals for Truckpedia, emphasizing the need for a streamlined booking process in the trucking sector. Drawing parallels with the airline industry, he envisions a future where booking a truck is as effortless as booking a flight.
Truckpedia’s innovative platform allows trucking companies to instantly share their capacity and rates, revolutionizing how freight is booked.
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🌎 Find Justin Lu and Truckpedia online:
Justin Lu LinkedIn
Truckpedia LinkedIn
Truckpedia Website
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