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Contenu fourni par Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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061: Why Your Website is the Heart of Your Marketing Strategy

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Manage episode 462974702 series 3584590
Contenu fourni par Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this episode, Jules dives into why your website is the cornerstone of your marketing strategy and why it should be prioritised over social media. Many businesses neglect their websites due to tech overwhelm or misconceptions about marketing, but Jules breaks down why focusing on your online "storefront" is essential for building authority and creating a lasting digital presence.

Key Takeaways:

  • The Power of Ownership: Your website is one of the few things in your business that you truly own—no algorithm can take it away.
  • Optimisation Essentials: Learn why you should optimise your website for search, usability, calls to action, and content organisation to drive traffic and conversions.
  • Clarity in Calls to Action: Discover why clear and actionable steps on your website are crucial for guiding visitors to take the next step with your business.
  • Content as Your Hub: Understand how all your content efforts should lead back to your website to establish you as an authority in your field.

If you've been focusing solely on social media and neglecting your website, this episode will help you shift your priorities and start building a more sustainable online presence.

Resources Mentioned in This Episode:

  • Episode 035: The Pathway to Website Success: Discover the foundational elements for creating a successful website.
  • Episode 057: Why Your Website Should Be the Foundation of Your Content Plan: Learn how to align your content strategy with your website.
  • Episode 051: How to Use AI to Improve Your Website: Explore how AI can simplify website optimisation and save you time.
  • Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales.

Freebie:

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

  continue reading

Chapitres

1. Introduction (00:00:00)

2. The Importance of Website Optimisation (00:00:27)

3. Overcoming Tech Overwhelm (00:00:57)

4. Website as a Marketing Priority (00:02:06)

5. Central Role of Your Website (00:02:51)

6. Optimising for Search (00:07:24)

7. Optimising for Usability (00:09:10)

8. Optimising for Calls to Action (00:09:47)

9. Organising Your Content (00:11:18)

10. Review and Next Steps (00:13:15)

68 episodes

Artwork
iconPartager
 
Manage episode 462974702 series 3584590
Contenu fourni par Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this episode, Jules dives into why your website is the cornerstone of your marketing strategy and why it should be prioritised over social media. Many businesses neglect their websites due to tech overwhelm or misconceptions about marketing, but Jules breaks down why focusing on your online "storefront" is essential for building authority and creating a lasting digital presence.

Key Takeaways:

  • The Power of Ownership: Your website is one of the few things in your business that you truly own—no algorithm can take it away.
  • Optimisation Essentials: Learn why you should optimise your website for search, usability, calls to action, and content organisation to drive traffic and conversions.
  • Clarity in Calls to Action: Discover why clear and actionable steps on your website are crucial for guiding visitors to take the next step with your business.
  • Content as Your Hub: Understand how all your content efforts should lead back to your website to establish you as an authority in your field.

If you've been focusing solely on social media and neglecting your website, this episode will help you shift your priorities and start building a more sustainable online presence.

Resources Mentioned in This Episode:

  • Episode 035: The Pathway to Website Success: Discover the foundational elements for creating a successful website.
  • Episode 057: Why Your Website Should Be the Foundation of Your Content Plan: Learn how to align your content strategy with your website.
  • Episode 051: How to Use AI to Improve Your Website: Explore how AI can simplify website optimisation and save you time.
  • Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales.

Freebie:

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

  continue reading

Chapitres

1. Introduction (00:00:00)

2. The Importance of Website Optimisation (00:00:27)

3. Overcoming Tech Overwhelm (00:00:57)

4. Website as a Marketing Priority (00:02:06)

5. Central Role of Your Website (00:02:51)

6. Optimising for Search (00:07:24)

7. Optimising for Usability (00:09:10)

8. Optimising for Calls to Action (00:09:47)

9. Organising Your Content (00:11:18)

10. Review and Next Steps (00:13:15)

68 episodes

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