47: How To Plan Your Marketing Budget

The Web Canopy Studio Show

• How do you know how much you should be spending each year on your marketing?
• On your website?
• On your ads?
• On your staff salaries and vendors?
• What kind of return should you be expecting?
• How do you know that you’re making the right decisions and not just “winging” it with your best guess?

These are pretty important things to figure out so we don’t end up wasting our time, energy, and money on things that don’t add to the bottom line.

I want to share with you everything I can around proper planning of your efforts so you're not stuck spending dollars and hours on things that don't work.

In this week's episode of the Website Conversion Show podcast, I'm opening up so much about this topic, giving tons of actionable tips and strategies to fill you in on the in's and out's of planning your spend to focus on the most ROI possible.

What is the biggest mistake most companies make in planning their marketing efforts and their marketing budgets?

Well... the majority of marketing flops come from 1 of the following 2 poor scenarios… Sometimes both!

• Not setting appropriate goals
• Spending time and money on stupid stuff

In this episode I’m outlining exactly:

• how to actually plan your marketing budget the right way...
• how to choose precisely where you should spend your time, energy, and money to get a positive ROI (no more winging it or just guessing...
• And how to reduce the amount of time you’re spending on things that don’t matter...

-------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment