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The Clever Way - Part 2 with Michael Roberts
Manage episode 451920688 series 3387217
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In Part 2 of our Clever Way series, Matt sits again with Michael to discuss how developing a singular handbook has transformed Clever Choice's operation. Simplifying the product offering was a massive step for Clever Choice, a company that prided itself on its diverse product range; it created three distinct product ranges, making the "Clever Choice" even easier.
The whole product offering is now divided into:
- Laminate Solutions
- Resilient Solutions
- Timber Solutions
Listen to discover the secrets behind the new ranges and how, with some simple yet effective marketing, Clever Choice is now a force to be reckoned with.
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