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The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh Likhyani
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Psychology of Scarcity Marketing - How to apply it in Dental Marketing for your Dental Business w/ Dr. Gireesh Likhyani // Ep. #07
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Psychology of Scarcity Marketing - How to apply it in Dental Marketing for your Dental Business
Scarcity induces impulse buying
Scarcity can be deeply understood in 4 parts:
1 Exclusivity
2 Rarity
3 Excess Demand
4 Urgency
The more we dig down deeper, the more we get insights from the data
The best strategy is to breakdown what huge brands are doing and more importantly how huge brands are using Scarcity Marketing in getting huge sales
Apple is amongst one of the most famous brands; taking advantage of Scarcity Marketing
We'll be posting more about Psychology of Marketing in coming sessions
You can check out Episode 3 and Episode 5 on Color Psychology and Pricing Decoy
Dive into this Episode
Cheers guys!
Stay Tuned.
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If you have any questions or suggestions, please get back to us at show@underdogdentist.com
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