Episode 15 - Books - The Unconventional Marketing Tool

The Ultimate Attorney Podcast

You buy them, you read them, but how often do you write them? In this week's episode of the Ultimate Attorney Podcast, we are going to deep dive into something we are all very familiar with, books. We will be focusing on how books can be used in your own legal practice to generate more business, establish more credibility, build rapport and gain trust. Are you still handing out business cards? Chances are your business card will be thrown away in less than two weeks… If you give someone a book they are much less likely to throw it away because it has a greater perceived value. The more that someone consumes your content, the greater the chances are to convert them into becoming a paying client. Books are one of the easiest and most effective ways to accomplish this. Join us as we discuss how you can use books as an authority piece to help you grow and scale your business with greater ease. To access all of this week's show notes and resources, please visit: www.ultimateattorneypodcast.com/episode-15