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Are Creative & Strategy Still Frenemies? Part 2
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This episode of The Two Marketeers podcast is part two of a riveting two-part series. In part two, co-hosts Sean Patrick and Lindsay Waugh continue to explore the ever-evolving relationship between strategy and creative in the marketing and advertising industry.
Lindsay recollects the first time in her career as a strategist when strategy and creative truly came together and stopped being frenemies. For Lindsay, this is the moment when the value of strategy shifted. The Two Marketeers boldly state that it's time to erase the line, as strategists must embrace their creativity to excel at their role, and the best creatives are strategic thinkers.
Let's do this, Marketeers!
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