TĀDV-18, The Art of Storytelling: Public Affairs Expert Barbara K. Morgan Knows it’s All In How You Tell the Story

The Truest Adventure Podcast

As Barbara Morgan explains, communications/public affairs specialists are storytellers, because they help politicians craft messages that are relatable to the intended audience, whether that’s the public at large, constituents, or other politicians. Initially, Barbara, or “Bea” (pronounced “Bee”) as many of her friends call her, found her way into the field, after reading a moving news article about then-Chancellor of the New York Department of Education Joel Klein’s solutions oriented response to a recent tragedy. After that spark, Bea spent years paying her dues by working in the administrations of then-Mayor Bloomberg, then-Mayor Cory Booker, and New Jersey Governor Chris Christie. In 2013, Bea took on what would likely be the greatest challenge of her career: spearheading the effort to remake the image of former Congressman Anthony Weiner, who previously resigned from office amidst scandal, yet sought to run for Mayor of New York. Thanks in large part to the work of Bea and her public relations team, Mr. Weiner began to gain momentum in the polls--that is until he thrusted himself, his family, and his campaign back into chaos.
Download this episode to hear all about Bea’s incredible career.
Also, you can find Bea on Twitter and Instagram @BarbaraKMorgan.