The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Contenu fourni par Gini Dietrich and Founder of Spin Sucks. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Gini Dietrich and Founder of Spin Sucks ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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The Changing Landscape of Media Relations
Manage episode 412775582 series 2353932
Contenu fourni par Gini Dietrich and Founder of Spin Sucks. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Gini Dietrich and Founder of Spin Sucks ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Media relations has been turned on its head in the last few months. Due to media outlets closing or being acquired and revenue down, causing layoffs, the pool of journalists has shrunk considerably.
Even as challenging as media relations has gotten, earned media is still an important strategy to build credibility and authority.
On this episode of the Spin Sucks podcast, Gini Dietrich gives you five tips on how to get better results from your media relations efforts.
303 episodes
Partager
Manage episode 412775582 series 2353932
Contenu fourni par Gini Dietrich and Founder of Spin Sucks. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Gini Dietrich and Founder of Spin Sucks ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Media relations has been turned on its head in the last few months. Due to media outlets closing or being acquired and revenue down, causing layoffs, the pool of journalists has shrunk considerably.
Even as challenging as media relations has gotten, earned media is still an important strategy to build credibility and authority.
On this episode of the Spin Sucks podcast, Gini Dietrich gives you five tips on how to get better results from your media relations efforts.
303 episodes
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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continue reading
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