Episode 33: Protecting your brand while scaling social impact with Rukayatu “Ruky” Tijani, Founder - Firm for the Culture

The Social Impact Startup

Rukayatu “Ruky” Tijani is the Founder and Chief Esquire Officer of Firm for the Culture, which is a virtual law firm designed to help social entrepreneurs and innovative founders protect their brand as they scale their social impact.

Drawing on her extensive experience as an intellectual property attorney in Silicon Valley, Ruky provides extensive, detail-oriented and comprehensive trademark education, strategy, and application services at accessible flat-fee prices.

As a Social Entrepreneur herself, Ruky knows what it’s like to seek social change while learning to protect a business’s assets. Ruky is the Founder and Creator of the First Generation Purpose Project ("FGPP"), an initiative designed to help First Generation Professionals and Entrepreneurs navigate life and career by utilizing the grit and tenacity that is already on the inside of them.

We discuss her life story, how she shows up authentically in the spaces that she navigates and how she leads by example in the impact space.

You’ll learn:

• Why your history is integral to the person you’re becoming and to own it
• How to authentically show up in the spaces that you navigate, especially as a woman of color
• Why it’s important to protect your brand in order to scale your impact & examples of those who did / didn’t protect their brands and the outcomes
• The timeline of the trademarking process
• Low cost alternatives to hiring an attorney
• Self care, mental health and how it’s intrinsically tied to how you show up in your work
• The power of delegation, letting go of control and setting your team up for success
• Ruky’s advice for social entrepreneurs & what her vision of the future is

As her love letter to the culture shifters and creators, Ruky’s impact is leading the way to help us scale up social impact and raise the standard of how our society operates.

Connect with Ruky:

https://www.firmfortheculture.com/

https://www.instagram.com/firmfortheculture/

https://www.linkedin.com/in/rukayatu-tijani-a7821114/

https://www.facebook.com/firmfortheculture/

Text “Culture” to 33777 for free resources on Trademarking, protecting your brand & more

Our podcast theme song is "Pico & Westwood" by Esbie Fonte. For more info, visit https://www.esbiefonte.com/