Mastering Nonprofit Messaging with Kathryn LeBlanc

The Small Nonprofit

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In this episode of The Small Nonprofit Podcast, Maria speaks with Kathryn LeBlanc, a communications consultant specializing in social impact. Kathryn shares valuable insights on the importance of clear, concise messaging for nonprofits, and how to effectively communicate your organization’s mission.

Key Topics:

• The Importance of Clear Messaging
• Operationalizing Communications
• Developing Key Messages
• Identifying and Targeting Audiences
• Building Internal Capacity

Quotable Moment:

• "A good message should be concise, rooted in emotion, and something people will actually repeat."

Actionable Tips:

➜ Create a Message Guide and Communication Strategy: These documents should be separate, clear, and shared consistently across your team.

➜ Focus on Building Internal Cohesion: A well-aligned team is better equipped to handle both day-to-day communications and unexpected crises.

➜ Develop a Crisis Communications Plan: Create a plan outlining how your organization will respond to incidents, emergencies, and crises. Assign roles, establish protocols, and train your team regularly to ensure a swift, unified response when needed.

Resources Mentioned:

• Kathryn LeBlanc's Communications Consulting Firm
• Downloadable Communication Strategy Template

Connect with Us:

• Connect with Maria
• Connect with Kathryn

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Next Episode Teaser:

Stay tuned for next week as we crack the code on starting a social enterprise with Quilen Blackwell!

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