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Pricing Doesn’t Mean Prices: ‘How I Work’ EP25 w/ Esra Kucukciftci (Pricing Innovations)
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Esra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations, a boutique product consultancy. Esra is the creator of the the Pricing Canvas™ and prior to founding Pricing Innovations, she worked in technology, e-commerce, and numerous SaaS businesses,
How I Work, Episode 25 with Esra Kucukciftci (Pricing Innovations)
Esra joins Josh Becerra in episode 25 of How I Work to explain why pricing doesn’t just mean “prices.” She explains pricing vs. pricing plans and further dives into the the three components of pricing plans: structure, model, and window. Plus:
- Mistakes in testing: Focus groups, A/B tests, and Timing
- The Future of SaaS Pricing: Ecosystems and Recurring Revenue Models
- Creating models where they don't exist: Systemic Transformations & Climate Action
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Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
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