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#321 - Leveraging data for repeat and referral success
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On this episode of The Shred Show, according to ICE Mortgage Technology’s 2023 Borrower Insights Survey, one third of current homeowners plan to take out a home equity loan in the next year. And with the next market shift on the horizon, now is the time to position yourself to be the one they call when they are ready to take the next step in their home finance journey. Watch part three of our “What Borrowers Want” series to hear ICE Mortgage Technology executives, Chris McEntee, VP of Product & Corporate Development, and Lisa Fiondella, VP Product Management - Data and Analytics, share insights into how you could better leverage data to stay connected with customers after closing, quickly identify opportunities and re-engage with households as they evaluate a bigger home, a Home Equity Line of Credit, or a refinance. #ICEmortgage #mortgage #banking #realestate #technology #data
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