My Four Part Cold Email Secret | Vin Matano - 1801

The Sales Evangelist

How do you get high email open rates? Discover the secret framework in this episode of the "Sales Evangelist Podcast."

I, the podcast host, sit down with special guest Vin Matano and discuss his four-part cold email secret. I'm telling you, you don't want to miss this episode.

Vin shares his deep expertise in cold email outreach. Tune in to learn his effective email strategies that'll bring you tremendous success.

Who Is Vin Matano?

• Spending six years at Demandbase, Vin started as a BDR (Business Development Representative) before moving into a closing role on the mid-market major's team.
• Recently, he embarked on an entrepreneurship journey, eager to leverage his rich experience in sales.
• But that's not all. In this episode, Vin unveils the number one outreach channel that played a pivotal role in growing his pipeline. The reveal happens right at 1:09. And no, it's not cold calling. Can you guess what it is?

Cold Emailing Success: What’s His Secret? (2:36 – 4:04)

• Many sales representatives struggle with personalized outreach. What on earth are you supposed to write?
• Vin shares the ideal email structure to help you figure it out:
• Observation
• Problem Statement
• Solution
• Call -To - Action
• Click play and discover why this email framework gives high open rates!

Crafting Irresistible Subject Lines (4:51 - 8: 01)

• Please don't tell me you believe click-bait subject lines equals high open rates. Because it doesn't!
• These types of email subject lines are misleading and deceiving. You don't like to be lied to, so why should you lie to your customers?
• Vin and I delve into a straightforward email trick to boost customers' trust in your brand and encourage them to read your emails.
• Our special tip: Don't be flashy; stay boring. This approach empowers you to take control of your email marketing strategy and build stronger connections with your audience.

The Role of Multi-Threading in Prospecting (17:23 - 18:20)

• At the very end of this episode, Vin shares how he uses multi-threading to win stakeholders.
• Discover how his approach helps ensure that your email outreach is more effective and has a better chance of getting a response.

“You're overcomplicating it. Reread your email, and if it needs a better flow, put a random first sentence, a random problem statement, and a random solution. If those don't talk together, it's a bad email.” - Vin Matano.

Resources

Vin Matano on LinkedIn

Vin Matano on TikTok

Vin Matano on YouTube

Vin Matano on Instagram

Vin Matano on X

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

2. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

3. This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.