How to create compelling customer testimonials: Dustin Tysick

The SaaS Sprints Podcast (Content Marketing Podcast)

In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials.

Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic.

Listen to the entire episode to know how to build testimonials that can be used across the different stages of the customer journey.

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:15 - Selecting customers for testimonials

03:00 - Creating and repurposing customer testimonials

04:42 - Mapping testimonials to customer journey

07:32 - Don't stop at deal close

08:40 - Framework to map testimonials to customer journey

10:20 - Working with revenue teams to get customer videos

13:41 - Real videos are more important than AI

15:45 - How to make the customer story compelling

18:35 - Hooks and click baits aren't the same

20:00 - Rapid Fire

26:26 - Connect with Dustin on LinkedIn

27:12 - Parting msg: Repurpose repurpose repurpose

💌 Connect with Dustin Tysick💌

➟ Linkedin 🔗 https://www.linkedin.com/in/dustintysick/

Also, please listen to the episode on:
➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-create-compelling-customer-testimonials-dustin/id1686734014?i=1000624429740
➟ Spotify 🔗 https://open.spotify.com/episode/3t2M5wV8kA1QhCuT1EyxcM
➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YmQzYjFiNDEtYmZlZC00ODA4LTg4NTItODk4MDI4OTk5OGU5

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.

You talk to us, and we deliver -- without losing anything in the game of telephone.

🔗 https://www.saas-sprints.com/

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?

🔗 https://www.saas-sprints.com/podcast/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS_Sprints

#saas #customermarketing #content

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: compelling customer testimonials