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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Roots Community Church Podcasts
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Contenu fourni par The Roots Community Church. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The Roots Community Church ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
The Roots Community Church Podcasts
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50 episodes
Tout marquer comme (non) lu
Manage series 1416349
Contenu fourni par The Roots Community Church. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The Roots Community Church ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
The Roots Community Church Podcasts
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continue reading
50 episodes
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The Roots Community Church Podcasts
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1 Luke, The Orderly Account of Truth - Is What God Has Provided Not Enough - Luke 16:19-31 42:45
42:45
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In this message we look at the parable of the Rich Man and Lazarus where Jesus shows us the attributes of judgement and the sufficiency in what God has provided.
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The Roots Community Church Podcasts
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1 Luke, The Orderly Account of Truth - Red Light, Green Light - Luke 16:14-18 50:58
50:58
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There is only one way into the kingdom of God, in this message Jesus lays it out for us.
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The Roots Community Church Podcasts
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1 Luke, The Orderly Account of Truth - Whom Do You Serve - Luke 16:1-13 43:46
43:46
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In this message we look at Jesus parable of the dishonest manager.
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The Roots Community Church Podcasts
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1 Luke, The Orderly Account of Truth - Know You Are Valued - Luke 15 55:03
55:03
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In this message we look at the three parables that Jesus gives to show the Fathers heart towards the lost.
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The Roots Community Church Podcasts
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1 Luke, The Orderly Account of Truth - Counting the Cost of Discipleship - Luke 14:25-35 51:36
51:36
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In this message we see Jesus lay out the cost of following Him and His call to count the cost.
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The Roots Community Church Podcasts
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1 Luke, The Orderly Account of Truth - The Problem is Your Priorities - Luke 14:15-24 48:59
48:59
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In this message Jesus lays out for us the importance of Him being our first Priority.
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The Roots Community Church Podcasts
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1 Luke, The Orderly Account of Truth - You're Not the Main Character - Luke 14:1-14 48:54
48:54
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In this message we are reminded who everything is about and who is the real main character in our life.
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The Roots Community Church Podcasts
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1 Psalms Mixtape, Live in the Shadow of the Lord - Psalm 91 44:41
44:41
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In this message we look at Psalm 91 which teaches us to trust the Lord and find safety in His presence.
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The Roots Community Church Podcasts
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1 Psalms Mixtape, A Message to the World - Psalm 96 39:06
39:06
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In this message we look at Psalm 96 and see the call to bring the news of God's reign to the world!
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The Roots Community Church Podcasts
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1 Psalms Mixtape, You Oughta Praise - Psalm 103 43:29
43:29
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In this message we look at Psalm 103 and see the many reasons we ought to praise God.
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The Roots Community Church Podcasts
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1 Psalms Mixtape, Be Wise and Draw Near - Psalm 73 35:49
35:49
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In this Psalm we learn to draw near to the Lord for wisdom and refuge.
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The Roots Community Church Podcasts
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1 Psalms Mixtape, A Prayer for the Persecuted - Psalm 140 49:10
49:10
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In this message we look at a Psalm of Lament and learn to take our problems to the Lord and trust Him with them.
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The Roots Community Church Podcasts
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1 Psalms Mixtape, It's Good to Give Thanks - Psalm 92 43:59
43:59
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In this message we look over Psalm 92 and see why it is good to give thanks to the Lord.
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The Roots Community Church Podcasts
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1 Luke The Orderly Account of Truth - Can't Stop Won't Stop - Luke 13:31-35 52:25
52:25
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In this message we see how there is nothing that can stop Jesus from accomplishing His plans.
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The Roots Community Church Podcasts
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1 Luke The Orderly Account of Truth - Does God Know Who You Are - Luke 13:22-30 47:20
47:20
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In this message Jesus tells us to strive to enter through the narrow gate and shows us the importance of being known by God.
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