Ep. 68 - Jason Daniel, Founder & CEO of LSKD

The Retail Wrap-Up

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Welcome back to the RetailOasis 'Retail Wrap-Up Podcast' - the podcast for retailers.
Coming up on today’s episode we are joined by special guest Jason Daniel, the CEO and Founder of LSKD, who has been making BIG waves in the world of sportswear and activewear.
LSKD, is an Australian-owned and operated company, that has been capturing the hearts of fitness enthusiasts and street-style aficionados alike with their high-quality, functional sportswear that carries a unique street aesthetic. But it's not just about the clothes; LSKD is on a mission to inspire its customers to "chase the vibe" through sports, fitness, and adventure.
During this episode, we dive into the remarkable journey of LSKD's brand evolution. From its beginnings as Loose Kid Industries, catering to BMX and motocross enthusiasts, to becoming a leading activewear brand, Jason Daniel has steered LSKD through a truly impressive transformation.
As we chat with Jason, we also discuss the importance of influencers in the LSKD brand and their focus on building a strong customer base. We uncover their strategies for customer awareness, retention, and how they're actively expanding their brick-and-mortar presence. Additionally, we delve into LSKD's commitment to sustainability through their Project Earth program, and we also get a glimpse into the exciting future that awaits LSKD.
Get ready for an episode filled with insights, inspiration, and the passion that drives the success of LSKD. Whether you're a retailer, a sportswear enthusiast, or simply intrigued by the retail industry, this episode is sure to captivate you.
A HUGE thank you to Jason for joining us + we hope you enjoy this conversation!
For more information on LSKD or our guest today, please see the show notes below for this episode.
- SELECTED LINKS FROM THE EPISODE -
LSKD
Jason Daniel on LSKD
LSKD on LinkedIn
LSKD on TikTok
LSKD on YouTube
LSKD on Instagram
LSKD on Facebook