204 | Christmas in July: Why Now is the Time to Plan Your Christmas Strategy

The Resilient Retail Game Plan

Today we are kicking off a six-part series on preparing for the crucial time of year for retailers, Christmas.

In this episode, I explain why now is the perfect time to start planning and share insights on setting goals, reviewing past performance, and strategizing for the upcoming holiday season. We'll explore how to plan for sales, manage resources effectively, and ensure your business is ready to delight customers. Whether you're a Christmas-focused brand or have another peak season, this episode provides valuable tips to ensure a seamless, (stress-free?) and profitable end-of-year period.

From July 15th - 19th, inside the Resilient Retail Club we have a five-day challenge to put together your Christmas strategy. Learn more about the Resilient Retail Club.

[03:06] How do I define the "Christmas Season" (and what to do if Christmas isn't your peek-season)

[05:37] Why are we talking about Christmas now (at the start of summer!)?

[06:02] Building a Christmas Strategy 1: Analyze what happened last Christmas

[07:31] Building a Christmas Strategy 2: What is your intention for this year?

[09:27] Building a Christmas Strategy 2: How much are you going to make this year?

Links:

Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/

Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

Related Episodes:

162: How to Strategise for Christmas Success https://www.resilientretailclub.com/podcast-episode/how-to-strategise-for-christmas-success/

154: 7 Tips for Using Summer to Get Ready for Christmas

https://www.resilientretailclub.com/podcast-episode/7-tips-for-using-summer-to-get-ready-for-christmas/