Episode 10: Is TV Dead or Dying?

The Relay

In this conversation, Micki Love from CJ Advertising discusses the evolution of legal marketing, emphasizing the enduring importance of TV advertising while also exploring the rise of digital and influencer marketing. She highlights the need for law firms to adapt their strategies based on market demographics and the competitive landscape. Love shares insights on how new firms can build their brand recognition and navigate the complexities of modern advertising, including the challenges posed by rising costs and market saturation.