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Challenges Faced by Marketing Agencies | John Jantsch Duct Tape Marketing
Manage episode 439139473 series 3589636
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PROFITABLE TALKS...
In this conversation, Christian Brim interviews John Jantsch, author of Duct Tape Marketing, about his experience with Profit First. They discuss the importance of focusing on profit in creative businesses, the challenges faced by marketing agencies, and the value of creativity in a world of AI. They also touch on the mindset of creatives when it comes to making money and the need for more creative entrepreneurs.
PROFITABLE KEY TAKEAWAYS...
- Profit First is a valuable tool for creative businesses to focus on profit and ensure financial success.
- Many marketing agencies are focused on tactics rather than strategy, which can limit their effectiveness.
- Creativity and profitability are not mutually exclusive; they can complement each other in a business.
- AI may have its uses, but it cannot replicate the unique creativity and problem-solving abilities of humans.
- Creative entrepreneurs have the potential to fill the gap in the market by solving problems creatively in various industries.
Download a free chapter of Christian Brim's PROFIT FIRST for CREATIVES ➡️ https://www.coregroupus.com/profit-first-for-creatives
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