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Ep. 73 - The Agency Secret: Mastering Value and Growth w/ Anthony Gindin
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In this episode of the Professional Services Pursuit, Brent sits down with Anthony Gindin, founder and CEO of Agency Different. Anthony, humorously dubbed the Canadian Don Draper, brings over 23 years of experience in the agency world, having built six companies, sold four, and taken two public. His international bestseller, The Agency Secret, encapsulates his vast experience in fostering profitable growth in agencies. Listen in as they discuss the importance of differentiation, market specificity, and the necessity of continual transformation in the ever-evolving agency landscape.
Other key topics discussed include:
- The current state of the agency industry and the cautious optimism looking forward
- The top three challenges the majority of agencies face today
- Insights from Anthony’s book on engineering value and systematizing repeatable growth
- How agencies should approach and master AI to enhance efficiency without relying on it as a differentiator
To learn more about Anthony and the services that he offers go check out his website. To win a copy of his book email us at podcast@kantata.com and we will send the first 5 listeners a free copy.
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