How His Mistake Bankrupted a Viral Video Company | Scott Stratten, Unmarketing

The Professional Confessional

Today's guest is entrepreneur, keynote speaker, and unapologetic Canadian, Scott Stratten, who explains how his biggest mistake drove a mind-bogglingly successful viral video production company into bankruptcy--and how he pivoted back into success.

• Scott's biggest mistake was his lack of professional curiosity and overconfidence in his approach and product that left him blind to industry updates and progress. Ultimately, his loss of curiosity led to the bankruptcy of his previously successful video business in 2008 and the complete erasure of his speaking gigs during the Covid pandemic a decade later.
• On realizing his mistake, Scott eliminated distractions that only reinforced his error of self-admitted arrogance and proactively sought out opportunities which forced him to learn new things and make time for what really mattered -- personally and professionally. Professional enthusiasm was key.
• Today, Scott Stratten is resuming his keynote speaking engagements -- though on a greatly reduced schedule by design -- and experimenting with new platforms, including video-on-demand courses and live LinkedIn webcasts under his Unmarketing brand. You can find out more about Scott on Unmarketing.com, through any of his six business books coauthored with his wife Allison, and on Twitter @Unmarketing.

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That's all for this Professional Confessional. I'm Ashley Stryker. Thanks again for tuning in, and I hope you'll join us next time. Talk soon!

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Chapitres

1. How His Mistake Bankrupted a Viral Video Company | Scott Stratten, Unmarketing (00:00:00)

2. Introduction to Scott Stratten (00:00:21)

3. "I can sum it up with, I lost my curiosity." (00:00:51)

4. "What was the risk if you continued to be complacent?" (00:03:25)

5. "How can somebody else tell if they're committing the mistake of complacency?" (00:09:01)

6. "That'll change." (00:11:38)

7. "So Scott's mistake was..." (00:12:57)