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186. Scott Gordon on PR and credibility for Investor Relations
Manage episode 435015056 series 3196782
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Financial investors require results more than any sector in our economy. So how do you effectively manage messages to such a demanding audience? Scott Gordon is President and Co-founder of CORE IR & PR, responsible for developing and managing client corporate communications’ strategy. We talk about satisfying expectations, establishing and maintaining credibility and demonstrating value to financial audiences. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast? Scott Gordon: LinkedIn: https://www.linkedin.com/in/sagcore/ Core IR & PR: LinkedIn: https://www.linkedin.com/company/coreir Twitter: https://twitter.com/CoreIR_
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