Mettez-vous hors ligne avec l'application Player FM !
How Can I Beat A Summer Amazon PPC Slump?
Manage episode 375207765 series 2625056
Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:30 Adam’s PNW Energy
7:05 Defining the Summer Slump
10:45 Taking Back Control
13:20 Understanding Consumer Behavior
21:25 Ways To Pace Competition
26:53 Should I Increase My Budget?
28:50 Keeping Track of Budget
33:33 New To Brand Customers
🦡 Resources & Links
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Adam Mellott
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message308 episodes
Manage episode 375207765 series 2625056
Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:30 Adam’s PNW Energy
7:05 Defining the Summer Slump
10:45 Taking Back Control
13:20 Understanding Consumer Behavior
21:25 Ways To Pace Competition
26:53 Should I Increase My Budget?
28:50 Keeping Track of Budget
33:33 New To Brand Customers
🦡 Resources & Links
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Adam Mellott
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message308 episodes
Tous les épisodes
×Bienvenue sur Lecteur FM!
Lecteur FM recherche sur Internet des podcasts de haute qualité que vous pourrez apprécier dès maintenant. C'est la meilleure application de podcast et fonctionne sur Android, iPhone et le Web. Inscrivez-vous pour synchroniser les abonnements sur tous les appareils.