Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Contenu fourni par The PPC Den. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The PPC Den ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Similaire à The PPC Den: Amazon PPC Advertising Mastery
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Welcome to "The Growth Gear with Tim Jordan," a podcast where business meets high velocity. We're about finding that pivotal Growth Gear – your own monumental shift that redefines your business journey by exploring a wide range of topics, including the rise of new brands, the intricacies of digital marketing, the power of a motivated mindset, and sophisticated strategies for today's marketplaces. Join us on "The Growth Gear" and embrace the momentum. It's more than growth – it's about achiev ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
))
ACOS Weather Report for September 2024: Metrics Cooling Off - ACOS, CPC, RPC, CVR
Manage episode 443519123 series 2625056
Contenu fourni par The PPC Den. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The PPC Den ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this solo episode, Mike dives into the ACOS Weather Report for September 2024. The metrics are cooling off, with ACOS creeping up and conversion rates taking a little nosedive. It seems like September wasn’t the hottest month for Amazon PPC, but Mike breaks down why it’s not all bad news. He even points out why your revenue per click might be needing a little extra warmth this month.
We’ll see you in The PPC Den!
🦡 Highlights
00:30 - September's PPC weather: cold, dreary, and probably wet socks
00:47 - Key metrics: ACOS, CPC, RPC, and CVR—our survival gear
01:39 - ACOS starts off nice, then takes a chilly climb to 32%
2:01- Revenue per click slips to the usual $2.94—someone grab a blanket!
2:27 - CPC stable, but conversion rate catches a cold, down to 9.6%
3:29- Amazon's Product Opportunity Explorer confirms a conversion rate drop
3:44- Did you stay warm or catch the same chill?
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
- Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
- The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic)
- Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
- Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger
- How Search Term Algorithms Boost Amazon PPC?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
325 episodes
Partager
Manage episode 443519123 series 2625056
Contenu fourni par The PPC Den. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The PPC Den ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this solo episode, Mike dives into the ACOS Weather Report for September 2024. The metrics are cooling off, with ACOS creeping up and conversion rates taking a little nosedive. It seems like September wasn’t the hottest month for Amazon PPC, but Mike breaks down why it’s not all bad news. He even points out why your revenue per click might be needing a little extra warmth this month.
We’ll see you in The PPC Den!
🦡 Highlights
00:30 - September's PPC weather: cold, dreary, and probably wet socks
00:47 - Key metrics: ACOS, CPC, RPC, and CVR—our survival gear
01:39 - ACOS starts off nice, then takes a chilly climb to 32%
2:01- Revenue per click slips to the usual $2.94—someone grab a blanket!
2:27 - CPC stable, but conversion rate catches a cold, down to 9.6%
3:29- Amazon's Product Opportunity Explorer confirms a conversion rate drop
3:44- Did you stay warm or catch the same chill?
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
- Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
- The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic)
- Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
- Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger
- How Search Term Algorithms Boost Amazon PPC?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
325 episodes
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Similaire à The PPC Den: Amazon PPC Advertising Mastery
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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continue reading
Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
