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Tom Schaeppi: Distilling Years of Passion and Life Experiences into Whiskey
Manage episode 430777041 series 2953789
00:00 Introduction and Background
05:09 Marketing and the Evolution of the Industry
09:22 Building Trust and a Successful Team
15:53 Combining Passion for Sustainability and Whiskey
22:41 Adapting to New Platforms in Marketing
24:02 Accelerating Whiskey Aging with Grooved Barrels
25:06 San Francisco World Spirits Competition and Credibility
26:12 Considering the Decision to Start Lost Woods Whiskey
31:15 Naming and Environmental Focus of Lost Woods Whiskey
33:32 Giving Back to the Environment through Reforestation
37:39 Challenges and Problem-Solving in Building the Business
41:07 Gratitude as a North Star and Leaving a Legacy
443 episodes
Manage episode 430777041 series 2953789
00:00 Introduction and Background
05:09 Marketing and the Evolution of the Industry
09:22 Building Trust and a Successful Team
15:53 Combining Passion for Sustainability and Whiskey
22:41 Adapting to New Platforms in Marketing
24:02 Accelerating Whiskey Aging with Grooved Barrels
25:06 San Francisco World Spirits Competition and Credibility
26:12 Considering the Decision to Start Lost Woods Whiskey
31:15 Naming and Environmental Focus of Lost Woods Whiskey
33:32 Giving Back to the Environment through Reforestation
37:39 Challenges and Problem-Solving in Building the Business
41:07 Gratitude as a North Star and Leaving a Legacy
443 episodes
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