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David Saraga from Gettin' Hectic talks experiential marketing with big Perth brands and the future of engagement IRL
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With large brands like RAC, HBF and Murdoch under his belt, David Saraga from Gettin' Hectic has a story or two to tell about immigrating to Perth after setting a high standard for experiential marketing in the UK.
Does marketing translate internationally? How do you know when an idea will resonate with the user or a mass audience? Will experiences be a thing of the past as we move toward more online and virtual platforms?
There is a lot to be said for the digital experience that are replacing day-to-day activities like shopping or interacting with every day brands, but we discuss why connecting with your audience is more important than ever, and why the first instances of human trading are a great example that in-person experience will trump all digital advancements in terms of brand experience.
Check out the GH team and case studies at their website: https://gettinhectic.com.au/
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