))
Harnessing The Power Of Community Ambassadors with Movember’s Brittany Veneris
Manage episode 382537578 series 3480903
Contenu fourni par TruStory FM. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par TruStory FM ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Seasoned P2P fundraisers, especially those working in the world of in-person events, recognize the tremendous significance of a highly engaged and goal-oriented volunteer committee. These dedicated individuals play a pivotal role in recruiting our teams, fostering connections with sponsors, and assisting in the seamless execution of event day logistics.
However, when it comes to digital-first P2P fundraising campaigns, the idea of empowering volunteer leadership is often overlooked. Many organizations tend to view these fundraisers as independent, do-it-yourself (DIY) initiatives, with limited connection among them.
So what would happen if we applied our best practices for working with local volunteer leaders to our digital-first campaigns? Local ambassadors can not only extend the campaign's reach but also enhance its authenticity, foster a sense of community and strengthen the overall impact.
On our Season 1 finale, P2PPF’s Marcie Maxwell sits down with Brittany Veneris, US Director of Fundraising for Movember, one of the peer-to-peer industry’s most unique fundraisers. Together, we’ll discuss how Movember has built a global network of community ambassadors to drive its annual peer-to-peer fundraising campaign. Brittany shares how the simple idea of a mustache-growing contest has grown into a global men's health movement, raising more than $1B in the past 20 years.
In today’s episode, we’ll also explore:
- How Movember strikes a balance between its fun marketing person with its serious mission
- Setting goals and expectations with volunteer fundraisers
- Unique messaging strategies to engage male fundraisers
Mentioned Links
On Social: Facebook, Instagram, TikTok, YouTube &Twitter/X
Stay Connected on LinkedIn
Connect with the Peer-to-Peer Professional Forum
- (00:00) - Welcome to The P2P Soap Box
- (04:14) - It's Movember!
- (10:43) - Balancing Fun with Serious Issues
- (12:02) - Building Off the Digital Community
- (21:28) - Gender in P2P Fundraising
- (27:52) - Pandemic Lessons
- (31:22) - Learn More
22 episodes
Partager
