Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
…
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Contenu fourni par Measurelab. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Measurelab ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Similaire à The Measure Pod
Show notes are at https://stevelitchfield.com/sshow/chat.html
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Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
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Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
Jerry Bell and Andrew Kalat
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Material is a weekly discussion about the Google and Android universe. Your intrepid hosts try to answer the question, “What holds up the digital world?” The answer, so far, is that it’s Google all the way down. Hosted by Andy Ihnatko and Florence Ion.
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Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
))
#103 Modern marketing (with Ken Williams @ DiveTeam)
Manage episode 429610741 series 2955223
Contenu fourni par Measurelab. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Measurelab ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Full show notes, transcript and AI chatbot - https://rb.gy/4ldywl
Watch on YouTube - https://youtu.be/wU7WheJSQh4
00:00:00 - Introduction and Episode Overview
00:00:48 - Bhav's Initial Thoughts on Modern Marketing
00:01:42 - Importance of Labelling Modern Marketing
00:02:23 - Links and Resources Mentioned
00:03:56 - Introduction of Guest Ken Williams
00:04:46 - Ken's Background and Career Journey
00:07:42 - Starting DiveTeam and Entrepreneurship
00:09:07 - Defining Modern Marketing
00:15:29 - Shifts in Marketing Priorities
00:23:40 - Challenges with Attribution Models
00:28:18 - Training Advertisement
00:37:01 - Advice for Marketing Directors
00:51:07 - Outro
-----
Episode Summary:
In this week's episode of The Measure Pod, Dan and Bhav are joined by Ken Williams from DiveTeam to discuss modern marketing and measurement strategy. They explore the evolution of marketing from 2000 to 2024, highlighting the importance of adapting advice to current trends. The conversation delves into the concept of modern marketing and its significance in today's landscape.
-----
About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #103 Modern marketing (with Ken Williams @ DiveTeam) appeared first on Measurelab.
124 episodes
Partager
Manage episode 429610741 series 2955223
Contenu fourni par Measurelab. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Measurelab ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Full show notes, transcript and AI chatbot - https://rb.gy/4ldywl
Watch on YouTube - https://youtu.be/wU7WheJSQh4
00:00:00 - Introduction and Episode Overview
00:00:48 - Bhav's Initial Thoughts on Modern Marketing
00:01:42 - Importance of Labelling Modern Marketing
00:02:23 - Links and Resources Mentioned
00:03:56 - Introduction of Guest Ken Williams
00:04:46 - Ken's Background and Career Journey
00:07:42 - Starting DiveTeam and Entrepreneurship
00:09:07 - Defining Modern Marketing
00:15:29 - Shifts in Marketing Priorities
00:23:40 - Challenges with Attribution Models
00:28:18 - Training Advertisement
00:37:01 - Advice for Marketing Directors
00:51:07 - Outro
-----
Episode Summary:
In this week's episode of The Measure Pod, Dan and Bhav are joined by Ken Williams from DiveTeam to discuss modern marketing and measurement strategy. They explore the evolution of marketing from 2000 to 2024, highlighting the importance of adapting advice to current trends. The conversation delves into the concept of modern marketing and its significance in today's landscape.
-----
About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #103 Modern marketing (with Ken Williams @ DiveTeam) appeared first on Measurelab.
124 episodes
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Bienvenue sur Lecteur FM!
Lecteur FM recherche sur Internet des podcasts de haute qualité que vous pourrez apprécier dès maintenant. C'est la meilleure application de podcast et fonctionne sur Android, iPhone et le Web. Inscrivez-vous pour synchroniser les abonnements sur tous les appareils.
Similaire à The Measure Pod
Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
continue reading
1
Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
Jerry Bell and Andrew Kalat
Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
…
continue reading
Material is a weekly discussion about the Google and Android universe. Your intrepid hosts try to answer the question, “What holds up the digital world?” The answer, so far, is that it’s Google all the way down. Hosted by Andy Ihnatko and Florence Ion.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
A podcast featuring panelists of engineers from Netflix, Twitch, & Atlassian talking over drinks about all things software engineering.
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
Discover a whole new take on Artificial Intelligence with Squirro's educational podcast! Join host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and their incredible impact on society, and y ...
…
continue reading
From smart phones to smart homes, the Android Police Podcast gives you exactly what you need from a tech podcast - no more, no less. Every week, each of our hosts curate topics to talk about. It could be tracking through your newsfeed or a passion project or two. We're centered on Android, but go far and wide, so if you're looking for good talk that won't waste your time, listen and subscribe.
…
continue reading
Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
