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Marketing mix modeling for marketing leaders
Manage episode 374982540 series 2824610
As we transition to a privacy-first online environment, marketing leaders need to be ready to measure marketing differently.
MMM isn’t a new technology, but automation has made it a more efficient and accessible tool that can help businesses maximize their marketing ROI without relying on user-level data.
In this episode, we'll cover MMM works, the results it can drive, and the type of businesses it's suitable for.
79 episodes
Manage episode 374982540 series 2824610
As we transition to a privacy-first online environment, marketing leaders need to be ready to measure marketing differently.
MMM isn’t a new technology, but automation has made it a more efficient and accessible tool that can help businesses maximize their marketing ROI without relying on user-level data.
In this episode, we'll cover MMM works, the results it can drive, and the type of businesses it's suitable for.
79 episodes
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