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How Data Speaks uses impact-based attribution to measure and improve advertising ROI
Manage episode 415870868 series 2824610
Contenu fourni par Supermetrics. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Supermetrics ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI).
In this episode, you'll learn:
- What impact-based attribution is and how it differs from traditional attribution models
- How Data Speaks uses machine learning to measure the true impact of marketing campaigns
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- How Data Speaks centralizes data using Supermetrics to acquire customers at scale.
- Tips for converting paid traffic into organic traffic
Tune in now!
79 episodes
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Manage episode 415870868 series 2824610
Contenu fourni par Supermetrics. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Supermetrics ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI).
In this episode, you'll learn:
- What impact-based attribution is and how it differs from traditional attribution models
- How Data Speaks uses machine learning to measure the true impact of marketing campaigns
- How to identify areas where you can be spending your marketing budget more efficiently
- How Data Speaks centralizes data using Supermetrics to acquire customers at scale.
- Tips for converting paid traffic into organic traffic
Tune in now!
79 episodes
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Similaire à The Marketing Intelligence Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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continue reading
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Player FM - Application Podcast
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Mettez-vous hors ligne avec l'application Player FM !
