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S10 E08: Roland Herlory, CEO of Vilebrequin
Manage episode 395668503 series 2663828
Contenu fourni par Scott Kerr. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Scott Kerr ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Roland Herlory, CEO of luxury swimwear brand Vilebrequin, sits down with Scott Kerr to discuss how the company began as a love story in the early '70s and grew into an iconic global brand. Roland talks about why taking the helm of Vilebrequin after 23 years at Hermès was the "most beautiful gift" in his professional life, why its physical stores will play an even more important role in the company's growth, and how the brand's distinctive product and positioning helps withstand increased competitive pressures in the luxury swimwear category. He also discusses Vilebrequin's approach to brand extensions and why it embraces collabs with artists in a big way. Plus: Sustainability and protecting the oceans has become an essential part of Vilebrequin's work way before consumers demanded it.
Featuring: Roland Herlory, CEO of Vilebrequin (vilebrequin.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Email: scott@silvertoneconsulting.com
Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!
143 episodes
Partager
Manage episode 395668503 series 2663828
Contenu fourni par Scott Kerr. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Scott Kerr ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Roland Herlory, CEO of luxury swimwear brand Vilebrequin, sits down with Scott Kerr to discuss how the company began as a love story in the early '70s and grew into an iconic global brand. Roland talks about why taking the helm of Vilebrequin after 23 years at Hermès was the "most beautiful gift" in his professional life, why its physical stores will play an even more important role in the company's growth, and how the brand's distinctive product and positioning helps withstand increased competitive pressures in the luxury swimwear category. He also discusses Vilebrequin's approach to brand extensions and why it embraces collabs with artists in a big way. Plus: Sustainability and protecting the oceans has become an essential part of Vilebrequin's work way before consumers demanded it.
Featuring: Roland Herlory, CEO of Vilebrequin (vilebrequin.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Email: scott@silvertoneconsulting.com
Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!
143 episodes
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continue reading
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