Mike Bloom’s Blueprint for Transforming Marketing Challenges into Opportunities: Navigate Regulations, Monetize Data, and Build Lasting Relationships

The LFG Show

Have you ever wondered how marketing experts turn challenges into opportunities? In our latest episode, you'll hear from Mike Bloom of Apex Results Marketing as he reveals his strategies for navigating the ever-changing landscape of lead generation and marketing. From handling regulations like STIR/SHAKEN and the Do Not Call registry to the art of monetizing aged data, Mike shares invaluable insights that can help you stay ahead of the game and achieve sustained success.
Discover the evolution of the call center industry and how seasoned professionals have adapted from traditional telemarketing to modern techniques like direct mail, email, and social marketing. We emphasize the necessity of quality over quantity in lead generation, exploring how creativity and multiple marketing strategies can buffer economic fluctuations. Learn why high-intent leads are crucial for business growth and what it takes to maintain employee morale in a rapidly changing market.
We'll also explore the importance of building strong business relationships and recognizing your value in the marketing and media buying industry. Practical advice on networking at industry conferences and transitioning to higher-quality leads will be shared, along with the pitfalls of chasing quick profits. Celebrate the hard work and collaboration within our industry, and gain insights on how to achieve long-term success from seasoned experts like Mike Bloom. Tune in to uncover the secrets of maintaining high customer satisfaction and staying informed about industry trends and regulations.

Chapitres

1. Adapting to Changes in Lead Generation (00:00:00)

2. Evolving Lead Generation Strategies (00:06:43)

3. Elevating Business Relationships With Clients (00:16:06)

4. Building Relationships for Long-Term Success (00:20:33)

5. Learning From Success and Failure (00:27:52)

6. Navigating Industry Trends and Client Relationships (00:31:27)

7. Networking Strategies at Conferences (00:43:06)

8. Recognizing Industry Leaders and Collaboration (00:52:04)