057 - Building Brands That Soar with Erik Huberman

The Kurty D Show

Episode Highlights:

• Insights into the Broken Marketing Ecosystem and the genesis of Hawke Media
• Publishing of Erik's book, "The Hawke Method."
• Brand building and energy management
• Shared roots in Ventura County and experiences growing up
• Significance of the “Red Hawk” with the brand and emotional aspect of marketing
• Importance of managing energy and balancing business responsibilities with personal pursuits
• Impact of AI on the future of work and the economy
• Challenges of entrepreneurship and the importance of maintaining mental and physical health

Tweetable Quotes:

• “I'm a firm believer that the brand is what you make of it.” — Erik Huberman
• “People use logic to justify emotions, but we're emotional creatures.” — Erik Huberman
• “I think the logo needs to be a symbol that people can rally around. But the symbol needs to be meant more internally than externally.” — Erik Huberman
• “Businesses fail for two reasons only; one: they get underwater on debt or capital and they can't get above water and two: the leaders give up.” — Erik Huberman
• “The consistency of what you do is what becomes your brand.” — Erik Huberman
• “When you’re part of an early company that turns into a powerhouse, that’s really rewarding.” — Erik Huberman
• “If you want to keep something long-term and sustainable, fight for that!” — Erik Huberman
• “If you're gonna jump into something, you should have some proprietary knowledge or some connections to build a business.” — Erik Huberman
• “It is really easy to find the energy when you feel like your time is gaining momentum and you're on the upswing and everything is going well — that energy comes easily.” — Erik Huberman

Links Mentioned:

• Kurt’s Twitter
• Kurt’s Instagram
• Kurt’s LinkedIn
• Erik Huberman
• Hawke Media
• Alex Jacobson
• Andrew Stewart Leahy
• Christian Garrett
• Clark Landry
• David Connors
• Duke Stump
• Janine O'Neill
• Julian Steinberg
• Paige Craig
• Robert Leshner
• Simon Sinek
• Tony Delmercado
• 137 Ventures
• a16Z
• Barstool Sports
• Fly kitt
• Getty Museums
• Hunt Club
• Lime
• Lululemon
• Martech
• Nike
• Oak Grove School
• Sequoia Capital