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44: How to explain what you do to create the most impact
Manage episode 232002601 series 1916790
Contenu fourni par Jon Covey. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jon Covey ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Often people find it really challenging to articulate what they do in a way that creates both interest and impact. They talk about features and benefits, usually because they read a blog written some 15 years ago talking about this, and as a result, they totally overwhelm the person or persons on the receiving end of this barrage of over-explained information. In this episode, Jon shares his framework known as the PSP Method which breaks down a clear and concise way to create interest and impact.
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71 episodes
Partager
Manage episode 232002601 series 1916790
Contenu fourni par Jon Covey. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jon Covey ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Often people find it really challenging to articulate what they do in a way that creates both interest and impact. They talk about features and benefits, usually because they read a blog written some 15 years ago talking about this, and as a result, they totally overwhelm the person or persons on the receiving end of this barrage of over-explained information. In this episode, Jon shares his framework known as the PSP Method which breaks down a clear and concise way to create interest and impact.
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continue reading
71 episodes
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continue reading
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