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The Social Media Negotiation Secrets with Johanna Voss
Manage episode 403104708 series 3222557
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One of the scariest parts about managing a successful (and profitable) social media presence is taking the first steps in pursuit of closing the fist deal. How much can I charge? How can I know if my budget is the right one? Is influencers’ marketing good for my business?
Today’s show will clarify these and more doubts around planning and executing effective negotiations on Social Media. Johanna B. Voss is a talent manager, trusted by social media influencers who want clarity on how to build their brands, grow their businesses, earn their worth, and plan strategically for the future.
On behalf of her clients, she’s closed almost one million dollars of brand deals, partnerships, and speaking engagements. Her clients have partnered with brands such as Kroger, Walmart, AARP, Little Northern Bakehouse, H&R Block, and ALDI. Negotiation is something she thoroughly enjoys be it for her clients, friends, or strangers. Entering her 10th year of working for herself, she understands all about the necessary pivots entrepreneurs take along their journey.
Prior to her work in the talent management space, Johanna worked on the Presidential campaigns of Hillary Clinton and John Kerry for more than 7 years. Johanna is a world traveler, lived in Spain three times, can often be found cycling Colorado's mountain ranges, or asking the question "What if you...?"
If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me and Guest Name, @ella.j.mae, and @johannavoss
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In this episode we cover:
- Her journey of entrepreneurship
- How her business pivoted over the years
- How one client can change the whole course of your business
- How she thrives on a commission only structure
- The key things an influencer needs to work with Johanna
- Johanna debunks the myth that blogging is dead
- The key thing you absolutely need if you want to make money as an influencer
- How to pick your niche
- Johanna’s negotiation secrets
- How to know if your prices are too high or too low
- How to reach out to a brand, person or client you want to work with
- The best thing she bought recently for under $100 (one of the best answers!)
Links:
Johanna’s Website
Johanns’s Instagram
Johanns’s Twitter
Connect with me on Instagram & Facebook!
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