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Why Everyone Needs A Personal Brand with Aliza Licht
Manage episode 371659018 series 3387172
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In this episode, our guest is DKNY's PR star, Aliza Licht. Aliza who was the anonymous voice behind DKNY's social media, left her career to set out for entrepreneurship and rebranding herself. She is now the author of Leave Your Mark and On Brand, where she explains how and why everyone should brand themselves to uplift their presence and career.
We also cover:
- What it's like rebranding yourself after a major career shift
- Finding your narrative and goal
- How to do a personal audit of yourself and find your superpower
- Why the power of networking shouldn't be overlooked
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Chapitres
1. Why Everyone Needs A Personal Brand with Aliza Licht (00:00:00)
2. The Face Behind DKNY's PR (00:02:45)
3. Major Career Shifts + Starting From Scratch (00:06:59)
4. Start with Self Reflection (00:10:40)
5. How You Can Change Your Perception (00:13:05)
6. Time for a Self Audit (00:15:11)
7. Build Relationships Not Networking (00:17:27)
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