Rory Sutherland | Nassim Taleb Wrote The Book Jacket For Alchemy

The Incerto Podcast

A Curious Worldview Podcast (My Interview Podcast) - https://curiousworldview.buzzsprout.com/1485736
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🎙️: https://atlasgeographica.com/rory-sutherland/
🍻☕: https://www.buymeacoffee.com/ryanhogg

The following is a conversation with Rory Sutherland.
He founded the behavioural science team within the Ogilvy group and is one of Europe’s most powerful advertising executives.
00:00 – Introduction.
02:02 – How Nassim Taleb Has Influenced Rory Sutherland’s Worldview.
33:07 – C Elegans Worm Analogy & Covid.
42:27 – Banality In Social Media.
47:46 – What Is Taleb Like As A Bloke? + Interesting Questions About Social Engineering.
59:02 – System Design Complimenting Marketing & Advertising.
1:05:12 – Why It’s Important To Believe In Alchemy (Complexity) + Thinking About Nepotism.
1:15:19 – Signalling.
1:22:04 – Serendipity In Rory’s Life.
1:25:34 – Country Rory Sutherland Is Bullish On.
1:29:02 – Conversation Between Any Two People Of History.
1:31:39 – Afterthoughts & Ambitions For The Podcast.

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