Episode 303: Hoes of History: Betty Crocker

The Homance Chronicles

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Who is Betty Crocker? A culinary icon, a trusted advisor, a brand name synonymous with home-cooked comfort—yet, Betty Crocker isn't a real person. In this episode, we unravel the fascinating story behind America's favorite fictional homemaker, born out of necessity and transformed into a cultural phenomenon.

We dive into the 1920s, a time when American kitchens were evolving, and explore how the Washburn-Crosby Company (later General Mills) ingeniously created Betty Crocker as a marketing tool to connect with home bakers. Discover how she became the face of cookbooks, radio shows, and television appearances, shaping how generations of Americans cooked, ate, and lived.

Join us as we trace Betty Crocker's journey from a corporate invention to a beloved symbol of American culinary tradition. Along the way, we'll meet the real women behind the name, learn how Betty adapted to changing times, and uncover the impact she's had on kitchens around the world.

The main women behind Betty Crocker:

Majorie Child Husted
Adelaide Hawley Cumming
Blanche Ingersoll

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