What to do if you are reliant on one customer?

The Holistic Accountant

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In this episode, Stuart and Mena discuss the challenges and potential strategies for businesses that are heavily reliant on a single major customer. They acknowledge that while having a large customer can be advantageous, it also poses significant risks due to the lack of diversification and potential loss of revenue if that customer relationship were to end.
The hosts outline three main options for businesses in this situation: 1) Actively pursuing new customers, potentially through acquisitions, 2) Vertically integrating or expanding offerings in a way that complements the existing major customer, or 3) Embracing the situation and aggressively building personal wealth.
Stuart and Mena caution against the pitfalls of inaction or attempting to mitigate risk by investing in unrelated passive income streams. Instead, they emphasise the importance of proactively addressing the over-reliance on a single customer to ensure long-term business sustainability and growth.
Throughout the episode, the hosts provide practical insights and thoughtful perspectives on navigating this common business challenge, making it a valuable listen for entrepreneurs and business owners seeking to manage customer concentration risks effectively.

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