Unlocking the Secrets of Organic Lead Generation with Jenna Larson

The HighLevel Experience

25 - Unlocking the Secrets of Organic Lead Generation with Jenna Larson

Join us in this episode of the High Level Experience Podcast as Jenna Larson, a pioneering social media marketing and business coach, reveals her journey from the corporate world to co-founding GroupTrack CRM. Explore how GroupTrack CRM empowers entrepreneurs with streamlined social media engagement, lead tracking, and seamless integration with HighLevel. Jenna discusses strategies for effective DM outreach, the importance of owning a Facebook group, and adapting to new Meta rules. This episode also covers GroupTrack's features, free trials, resale options, co-branded solutions, and white-label opportunities, providing valuable resources for growing your agency or SaaS business. Don't miss out on these expert insights to scale your relationships and business in the digital age!

Key Takeaways:

• From Corporate to Entrepreneurship: Jenna explains the pivotal moment that led her to leave her comfortable corporate job and start her own business. She describes how divine inspiration and her love for helping others pushed her into entrepreneurship.
• The Birth of GroupTrack CRM: Learn how GroupTrack CRM was created to solve a significant problem – tracking leads from social media effectively. Jenna recounts the story of building the platform from scratch with her co-founder.
• Navigating Social Media Rules: Jenna discusses how to avoid pitfalls like “Facebook jail” and why GroupTrack’s approach to avoiding spammy tactics aligns with Meta’s rules.
• Effective Social Media Outreach: Jenna emphasizes the importance of building real relationships on social media, leveraging Facebook groups, and personalizing outreach without relying on cold DMs.
• GroupTrack and HighLevel Integration: Jenna highlights how GroupTrack’s integration with HighLevel creates a powerful system for agencies to manage their leads and track client interactions seamlessly.
• Boosting Engagement with Simple Strategies: Discover Jenna’s simple yet highly effective strategy for growing engagement and converting leads in her small but mighty Facebook group, generating over a million in revenue annually – all without paid ads!

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About Jenna Larson

Jenna Larson is the Co-Founder of GroupTrack, a pioneering SOCIAL CRM that helps businesses connect with clients through social media. With a background in corporate leadership, Jenna made the leap into entrepreneurship to make a greater impact and spend more time with her family. She is also the Founder of Drive Performance Coaching, where she empowers entrepreneurs with strategies for sales and customer retention. Jenna’s expertise in social media marketing and her client-centric coaching approach have made her a sought-after leader in the industry.

Highlights 🔥

Key points we talked about in this pilot episode!

• 00:45 Jenna Larson's Corporate Journey
• 02:37 The Birth of GroupTrack CRM
• 04:42 Navigating Social Media Rules
• 06:27 Effective Social Media Strategies
• 11:56 Managing Facebook Friends and Leads
• 19:50 Optimizing Facebook Groups for Business
• 32:14 Integrating GroupTrack with HighLevel
• 34:37 Introduction to Webhooks and Workflow Automation
• 34:57 High Level Integration: A Game Changer
• 36:17 Boosting Engagement with Email and Social Media
• 37:19 Ninja Hack: Using Permalinks to Boost Posts
• 43:02 Balancing Automation with Personalization
• 46:55 AI and the Future of Group Track
• 51:40 Rapid Fire Questions and Business Strategies
• 57:30 Conclusion and Special Offers

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More info about this episode:

• Type: Regular episode (Explicit )
• Link: https://podcast.highlevelexperience.com/episode/unlocking-the-secrets-of-organic-lead-generation-with-jenna-larson
• Authors: Vit Muller

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