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How to Include Donor Stories in Your Marketing Campaigns
Manage episode 436407769 series 3456794
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In 2021, Kenyon College in Gambier, Ohio, received a record-breaking $100 million gift from an anonymous donor.
So how did Kenyon’s marketing department creatively share the story of this generous anonymous donor while emphasizing the importance of gifts at every level?
Kenyon’s Vice President for Advancement, Colleen Garland, and Vice President for Communications, Janet Marsden, join us to talk about navigating donor gifts and making donors feel equally celebrated.
Join us as we discuss:
[5:39] Telling the story of an anonymous donor
[10:02] Brand campaigns during a crisis
[14:06] Marketing a residential experience in a rural community
[17:25] The rise of video marketing
Check out these resources we mentioned during the podcast:
This episode originally aired on May 11th, 2021.
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
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