Episode #255: Why Your Website is Key to Recruiting International Students

The Higher Ed Geek Podcast

In this insightful conversation, Dustin speaks with Kat Liendgens, CEO of Hannon Hill, about the unique challenges international students face when navigating university websites and how institutions can enhance their online presence to attract and support global learners. Kat shares her personal experience as an international student, discusses the evolving role of marketing and IT in higher ed, and highlights key strategies for improving website usability. This episode is packed with practical tips on how universities can reduce friction for international students and create an inclusive, personalized digital experience.

Guest Name: Kat Liendgens, CEO at Hannon Hill

Guest Social: LinkedIn

Guest Bio: Kat Liendgens has been the CEO of Hannon Hill since 2011, guiding the company to become a leader in web content management systems, particularly in higher education. Kat began her career at Hannon Hill as the Professional Services Manager and quickly rose through the ranks, becoming COO and later CEO within two years.

Before joining Hannon Hill, she held leadership roles in IT, including Associate Dean of IT and IT Manager. Under Kat’s leadership, Hannon Hill has achieved significant milestones, including the launch of the Cascade Cloud offering and a complete overhaul of the Cascade 8 user interface. She has also led the development of Clive, Hannon Hill’s web personalization platform, positioning the company at the forefront of web personalization long before it became a standard in the industry.

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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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