A Lean Startup Approach To Hardware – with Indiegogo Head of Global Growth Sandy Diao

The Harbinger - China Tech & VC Podcast

The Harbinger recently spoke with Sandy Diao, Head of Global Growth for Indiegogo, a leading crowdfunding platform that has raised over $1b for makers. In this interview, Sandy shares her insights on how Indiegogo differentiates in building up a suite of services that addresses the entire lifecycle for hardware companies, how to leverage Indiegogo for product tests and pre-sales, and the role of Shenzhen and Chinese manufacturing in accelerating price, product, and business model innovation. Link to write-up here: https://www.theharbingerchina.com/blog/enabling-a-lean-startup-approach-to-hardware-with-indiegogo-head-of-global